Videos on YouTube play a major part in that equation and therefore it is essential to be good at engaging with a potential audience, showing off your content. This should be informative and shareable, allowing you to attract a wider and more diverse viewership, as well as retaining your current subscribers.

There are a few steps you can take to boost this area:

•    Interact with your audience
•    Post content consistently
•    Encourage shares, likes and comments
•    Start your videos with a great hook; give them a reason to want to watch!
•    Be energetic